Hello, I’m a designer based in San Diego with over two decades of experience. I design apps and websites for ambitious brands.

play button pause button
tonal logo

As a Staff Product Designer on the Membership + Journey team, I led design initiatives such as Monthly Review in the mobile app, Achievement Sharing in the mobile app, and Membership Management and Retention on the Tonal Trainer and mobile app.

In collaboration with the Tonal product design team

  • UX/UI Design
  • Art Direction
  • User Flows + Diagrams
  • Interactive Prototypes
  • Motion Design
  • Data Visualization
  • User Interviews
  • Dev Collaboration + Review
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
nike logo

I led the design of a collection of pages on Nike.com that highlighted, categorized, and conveyed the value of Nike's Audio Guided Runs.

In collaboration with Metajive

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Information Architecture
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
nourished logo

I provided website design concepts for Nourished, a provider of chewable, personalized vitamin stacks. Each user customizes their own gummy based on their nutritional needs and goals.

In collaboration with TM

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Moodboards
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
acapital logo

I led the design of a new website for A.Capital Ventures, an early stage venture capital firm investing in AI and enterprise technology companies.

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Information Architecture
  • Motion Design
  • Dev Collaboration + Review
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
tamara mellon logo

I provided website design concepts for Tamara Mellon, a disruptive luxury footwear brand that’s all about new rules, new luxury, and new shoes.

In collaboration with TM

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Information Architecture
  • Motion Design
  • Dev Collaboration + Review
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
accel robotics logo

I led the design of a new web presence for Accel Robotics, a technology company specializing in AI-powered retail solutions and frictionless checkout.

In collaboration with the Accel Robotics design team

  • UX/UI Design
  • Art Direction
  • Illustrations
  • Interactive Prototypes
  • Information Architecture
  • Motion Design
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
Overview

Trusted by industry leaders for 20+ years to design best-in-class digital experiences.

My career has been spent helping amazing teams create pixel-perfect digital products. I've worn pretty much every design hat out there, from leading design teams at agencies to working in-house with scrappy startups.

I can work solo or integrate with your team directly. The goal is simple: to feel like a natural part of your team, because that's how we'll create something truly special.

Got a bold idea you're looking to bring to life? Let's chat about making it happen.

Email
I'm available for new projects
  • nike logo
  • tonal logo
  • amplitude logo
  • intuit logo
  • audi logo
  • medtronic logo
  • rei logo
  • google logo
  • hubspot logo
  • yahoo logo
  • sony logo
  • lionsgate logo
  • qualcomm logo
  • foxsports logo
  • nissan logo
  • vizio logo
  • espn logo
  • tribeca logo
  • sloan logo
  • belk logo
  • cisco logo
  • sundance logo
  • hitachi logo
  • linkedin logo
Skillset
  • Art Direction
  • Visual Design
  • UX/UI Design
  • Product Design
  • Interaction Design
  • Branding
  • Design Systems
  • Motion Design
  • Illustration
  • Design Strategy
  • Prototyping
  • Data Visualization
  • Future State Ideation
  • Pitch Work
  • Developer Collaboration
Experience
  • AI
  • SaaS
  • Real Estate/Proptech
  • Automotive
  • B2B
  • Sports
  • Fashion
  • Healthcare
  • Retail
  • Consumer
  • Ecommerce
  • Finance/Fintech
  • Entertainment
  • Luxury
  • Venture Capital
  • Connected Fitness
  • Food & Beverage
  • Legal & Professional Services
References
  • Gabe is awesome. He's a rare meld of design + UX savvy and approaches his work very thoughtfully, reflecting first on the overall business goals/target audience and selectively incorporating do's and dont's from the competition.

    Drew Weaver Former SVP Product at Lionsgate
  • Gabe is a true talent. His design direction was masterful and design ideas were unique and intuitive. He was a tremendous collaborator, problem solver, and communicator. I often provided Gabe with the thread of an idea and blank canvas — he would return with an exceptional solution.

    Josh Kagan Founder at Superteam
  • I've worked with many designers during my career as a product leader, and Gabe is certainly among the very best professionals I’ve worked with. He's one of those people you look forward not just to seeing but to actually working with day in, day out.

    Mike Phillips Former SVP Digital Product at PLBY Group, Inc.